What started as a desire to make a phone wallpaper turned into short, confusing dive into the world of Japanese paint catalogs…

JP-based company Turner Colour Works Ltd. at some point in 2015 officially partnered with Khara and licensed a color based on the character Ayanami Rei from Evangelion fame.

AYANAMIBLUE, an Acrylic Gouache paint, made for the Evangelion 20th Anniversary, is a bit of a unicorn. Not only is it an exclusively licensed paint, but it also doesn’t appear in any digital form. It is decidedly a physical product; an analog medium. …

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